See how close rate improvements compound over 12 months. Close rates are shown as absolute percentages (e.g., 20% = 20 deals per 100 leads).
How do you charge?
Where you stand vs B2B benchmarks
Your close rate:12%
Average (B2B benchmark):20%
Good performance:25%
Great performance:32%
Annual revenue gap to "Good":£0
Impact over 12 months
12-month revenue potential
£0
At selected close rate
12-month new profit
£0
Compared to your current rate
Ready to improve your close rate?
B2B benchmarks: Average = 20%, Good = 25%, Great = 32%. Based on 2024-2025 industry data from HubSpot, Ebsta, and Pavilion. Average win rates have declined to 19-20% across B2B; top performers reach 25-32%.